If you were about to book a holiday, what would you do?
If you’re like the majority of internet users, your first step is to conduct a search on a search engine like Google.
Search engines are the quickest and easiest way to find travel information, including flights, hotels, and – the focus of today’s case study – holiday rental companies.
Whether your holiday rental service is large or small, generating consistent organic traffic through search engines is the top way to attract new business.
The only problem?
SEO (search engine optimisation) is a complex process, and the competition in the holiday rental space is undoubtedly fierce.
Without a solid strategy and a reliable way to build high-value backlinks, outranking your competitors can feel impossible.
This was the case for a client we recently assisted.
They were a reseller of Disney Vacation Club timeshares and were struggling to improve their visibility on Google.
That’s when we stepped in, and the results speak for themselves.
Stay tuned to learn how we achieved a 1.6k increase in organic traffic in just 6 months, as well as ranking for 841 relevant keywords.
The Client: A Timeshare Resale Broker
Our client operates a service that helps Disney Vacation Club (DVC) members buy and sell their timeshares.
She is an expert real estate broker with over 35 years of experience in the industry and has a genuine love for the Disney parks.
Her clients rave about her, and she boasts an impeccable reputation online.
The problem?
Her website wasn’t ranking on Google for essential keywords related to DVC timeshare reselling.
As a result, a significant portion of business was going to her direct competitors.
If she wanted to compete, she needed to find a way to outrank them, which was much easier said than done. Her team had tried some basic SEO strategies, but none gained any traction.
Our client realised she needed professional help if she wanted to reach the top of Google’s results pages.
She began searching online for a reputable digital marketing agency to handle her company’s SEO.
After seeing our name appear in several ‘best SEO services online’ articles, she decided to check out our reviews and testimonials. Given our extensive experience across various niches, she reached out for a free SEO consultation.
During the call, she shared her desire to start ranking for important keywords related to Disney Vacation Club timeshare resales.
Her goal was also to increase the amount of monthly traffic her website was receiving, which was minimal at that point.
Once we understood her goals and current SEO performance, we determined that a Clout campaign would be the best approach.
Getting Set Up on a Clout Campaign
Clout is our fully managed SEO service. Each client is connected with a dedicated campaign manager who uses a combination of all our SEO products to create a cohesive strategy.
For each client, we always consider:
- Their niche
- Their direct competitors
- Their target audience
This ensures that we provide a unique strategy completely tailored to the client’s needs.
Our timeshare reseller’s niche was Disney Vacation Club timeshares, and her competitors were other DVC resellers. Her target audience consisted of DVC members who were avid Disney fans and regular holidaymakers.
Every Clout campaign begins with a comprehensive SEO audit.
The SEO Audit: Looking for Easy Wins While Tightening Things Up
Doing SEO is like building a house; if you don’t nail the foundation, everything will fall apart later on.
An SEO audit helps establish a rock-solid foundation for what’s to come. It involves closely analysing the website’s current performance on search engines to identify any major errors.
At the same time, we also look for easy-win keywords, which are keywords the website already ranks for, just not in the top 3 positions.
If we find any keywords ranking in positions 4 – 30, we optimise the content to get it ranking higher in just a few weeks.
A principle of SEO is that it’s always easier to improve a keyword’s ranking than it is to start ranking from scratch.
During the initial phase of the audit, we gained access to the client’s Google Search Console and Google Analytics accounts. We then looked for:
- Indexing errors
- Duplicate content
- Broken links
- Slow loading speed
These issues can cause significant problems later if not addressed, which is why we tackle them first.
In this client’s case, her website didn’t have many errors. However, we identified several easy-win opportunities that we could capitalise on through link-building.
The Strategy: Building Links to Key Timeshare Pages
In analysing the client’s SEO performance, we quickly realised why she was struggling to rank higher: she lacked authority.
Google only ranks authoritative websites in the highest positions, and backlinks from reputable sites are how you build authority.
Therefore, we knew the website needed numerous authoritative backlinks to start ranking higher and generating more traffic.
By targeting link insertions and guest posts on relevant websites, we built links with high DR (domain rating) scores.
DR is a metric that measures a link’s authority, rated on a scale of 1 – 100. DR scores of 50 and above are considered excellent, just like the two links we built, among many others.
The Results: 1.6k Boost in Traffic, Ranking for 841 Keywords, £1.5k Traffic Value
The links we built began to show results within 6 months, and the client’s traffic immediately surged by 1.6k!
We also managed to get her site ranking in the top 3 for crucial keywords directly related to her business:
Our client’s website is now one of the top results on Google whenever someone searches for DVC resales, which was precisely what she aimed to achieve.
Moreover, the website’s traffic continues to trend upwards:
Do you want to achieve similar results for your timeshare business?
Clout is the way to make it happen, so don’t hesitate to get in touch for a free SEO consultation.
With the right strategy and support, you too can enhance your online visibility and drive more traffic to your website.
