How to Use Antiphrasis in Headlines Effectively: The “Brilliantly Dull” Guide to Captivating Copy
On Rhetoric and Literary DevicesAntiphrasis is a rhetorical device that employs irony by using a word or phrase to mean the opposite of its literal meaning. In the world of copywriting, particularly when crafting headlines, this device can be a powerful tool to grab attention and provoke thought. Let’s delve into how to master this technique for your headlines. […]