The Profound Psychology of Repetition: Why Saying Things Twice Works Twice As Well
On Rhetoric and Literary DevicesIn the grand pantheon of rhetorical devices, there lurks a peculiar beast that advertising folks and persuasion architects have been wielding with devastating effect for centuries. It’s called conduplicatio, and it’s absolutely magical, properly magical, devastatingly magical. The Psychology Behind the Magic Let’s start with a rather wonderful discovery from the world of cognitive psychology. […]
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