Steve Jobs

A Masterclass in Making the Ordinary Feel Revolutionary Right, then. Pour yourself something decent – perhaps that fancy coffee you’ve been saving – because we’re about to embark on something rather spectacular. We’re going to dissect, analyse, and rebuild the linguistic DNA of one of history’s most captivating communicators. The Foundation: Understanding the Jobs Mindset […]

Right, let’s get something straight from the start: writing like Steve Jobs isn’t about technical specifications or corporate jargon. It’s about something far more profound – it’s about making people believe in magic whilst keeping their feet firmly planted on the ground. The Art of the Setup Jobs was a master of the theatrical pause.