Pleonasm, derived from the Greek word “pleonasmos,” meaning “excess,” is a rhetorical device that employs redundant expressions to enhance meaning or create a particular effect. At its core, pleonasm occurs when a phrase includes unnecessary words that repeat an idea already expressed. While it might seem counterintuitive, this device can add emphasis, clarity, or even humour to language. Think of it as a linguistic embellishment that, when used judiciously, can elevate communication.
Examples of Pleonasm
A classic example of pleonasm is the phrase “free gift.” The term “gift” inherently implies that it is free; therefore, the addition of “free” serves no functional purpose. However, it reinforces the idea that the gift comes without strings attached, tapping into the human desire for value without cost.
Another example is “ATM machine.” The “M” in “ATM” stands for “machine,” making the phrase redundant. Yet, this repetition has become commonplace, demonstrating how pleonasm can infiltrate everyday language and, paradoxically, enhance understanding through familiarity.
Famous Quotes Using Pleonasm
1. “I heard it with my own ears.”
This phrase is a quintessential example of pleonasm. The inclusion of “my own” is unnecessary because the act of hearing inherently implies personal experience. However, the repetition adds a layer of authenticity and urgency, emphasising that the speaker is not merely relaying hearsay but has firsthand knowledge. This can evoke a sense of trustworthiness and immediacy in communication.
2. “The past history of our nation.”
Here, “past” is redundant since “history” already refers to past events. The phrase serves to reinforce the significance of the nation’s history, perhaps invoking a sense of nostalgia or urgency. By emphasising the “past,” the speaker draws attention to the lessons learned and the importance of remembering where we came from, thus strengthening the emotional resonance of the statement.
3. “A true fact.”
In this instance, the word “true” is unnecessary, as a fact is, by definition, true. However, its inclusion serves to underscore the certainty of the information being presented. In a world where misinformation can spread like wildfire, asserting a “true fact” can create a sense of reliability and conviction, making the statement more impactful.
Using Pleonasm in Business
In the realm of business, pleonasm can be a powerful tool when wielded wisely. For instance, in marketing, phrases like “new innovation” or “advance planning” can draw attention and create a sense of urgency. Here, the redundancy highlights the significance of the message and can resonate with consumers’ desires for cutting-edge products or thorough preparation.
When crafting marketing materials, using pleonasm can also enhance storytelling. For example, a campaign might boast about a “completely free trial.” The redundancy here suggests that there are absolutely no hidden costs, which can alleviate potential customers’ fears about being trapped in a subscription they didn’t want. This use of pleonasm can create a more compelling narrative that encourages engagement.
Moreover, in presentations or pitches, employing pleonasm strategically can help emphasise key points. A phrase like “very unique” may be frowned upon in strict linguistic terms, but it can serve to underline the distinctiveness of a product or service in a competitive market. The emphasis can make a memorable impression on the audience, aiding retention and recall.
How Not to Use Pleonasm in Business
While pleonasm can enhance communication, it can also lead to confusion and frustration if misused. Overusing redundant phrases can make messaging appear unprofessional or lazy. For instance, saying “PIN number” instead of just “PIN” can annoy audiences who are familiar with the term. This misuse can dilute the impact of your message, making it seem less credible.
Additionally, in formal reports or communications, excessive pleonasm can lead to ambiguity. Phrases like “end result” or “actual fact” may seem harmless, but they can clutter writing and distract from the core message. Clarity is crucial in business communication; therefore, using pleonasm without purpose can undermine professionalism and lead to misunderstandings.
Finally, it’s essential to be mindful of your audience. In a corporate environment, where precision is valued, using pleonasm excessively may alienate colleagues or clients who prefer succinctness. Striking a balance between emphasis and clarity is key; too much redundancy can make your communication appear convoluted rather than impactful.
In summary, pleonasm is a fascinating rhetorical device that, when utilised correctly, can add depth and emphasis to language. However, it requires a nuanced understanding of context and audience to avoid pitfalls that may detract from effective communication in business settings.
