Ever walked past a building site and seen those massive yellow diggers? You know, the ones that look brilliant fun to drive? Well, believe it or not, running a website is a lot like running a digger hire business. Let me explain…
Meet Dave’s Diggers
Imagine my mate Dave. He runs a digger hire company in Croydon. He’s got five massive JCBs that he rents out to builders. But here’s the thing – he won’t let just anyone jump in and start driving them. Why? Because these machines cost more than a supercar and could cause havoc in the wrong hands!
So What’s This Got to Do with Websites?
Right, here’s where it gets interesting. Your business website is just like one of Dave’s diggers:- It’s valuable- It needs someone who knows what they’re doing to run it properly- If used correctly, it can make you loads of money- If used badly, it can cost you a fortune
The Difference Between DIY and Professional Help
When You Try to Do It Yourself
Imagine if I tried to operate one of Dave’s diggers. I’d probably:
- Press the wrong buttons
- Dig holes in the wrong places
- Maybe even knock down the wrong wall
- Waste loads of time figuring out the basics
When You Get Professional Help
Now imagine an experienced operator:
- Knows exactly which levers to pull
- Gets the job done in half the time
- Doesn’t make expensive mistakes
- Makes it look dead easy
This is Exactly Like SEO
SEO (that’s Search Engine Optimisation – the stuff that gets your website showing up on Google) works the same way.
DIY SEO is Like:
- Jumping into a digger with no training
- Hoping you’ll figure it out as you go
- Probably making a right mess of things
- Wasting time and money
Professional SEO is Like:-
- Having a proper digger driver who knows their stuff
- Getting the job done properly first time
- Making sure everything’s safe and working
- Actually achieving what you set out to do
Why Bother with Any of This?
Think about it. If you needed a big hole dug in your garden, would you:
- Hire a digger and try to figure it out yourself?
- Hire a digger WITH a trained driver who knows what they’re doing
Option 2 is going to cost more, but you’ll:
- Get better results
- Avoid costly mistakes
- Save time
- Not end up with a total disaster on your hands
It’s the same with your website. Yeah, you could try to do all the SEO yourself, but wouldn’t you rather have someone who knows what they’re doing handle it?
The Bottom Line
Just like Dave won’t let random people drive his expensive diggers, you shouldn’t let just anyone mess about with your website. Get a professional in – someone who knows what all the buttons do and won’t accidentally dig up your water pipes (or in website terms, mess up your Google rankings).
Remember: If you wouldn’t trust yourself to operate a massive piece of construction equipment, maybe don’t try to handle complicated website stuff on your own either!
